The Yoghurt Shop, founded in 2003 at the Adelaide Central Market, has become one of Australia’s most beloved and award-winning yoghurt brands. Known for its thick, creamy Greek yoghurt, the brand has expanded significantly, earning accolades such as Australia's Best Greek Yoghurt, awarded by the Dairy Industry Association of Australia.

With a commitment to quality and innovation, The Yoghurt Shop continues to delight consumers both locally and internationally, with their range now available in over 2,000 retailers across five countries.

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The Yoghurt Shop engaged Fuel My Social to manage their organic social media accounts on Instagram and Facebook. Our mission was to revive their dormant social media presence through a strategic approach that included in-studio content creation, capturing lifestyle shots in South Australia, and showcasing their products in local Foodland stores.

Fuel My Social created stunning product photography for The Yoghurt Shop's award-winning Greek yoghurt, showcasing their wide range of flavours and toppings. We captured these images both in-studio and through lifestyle product photography to highlight the brand's fresh and delicious offerings.

Additionally, we optimised their Instagram bio, utilised hooks in video captions, and collaborated with local influencers to create user-generated content (UGC), amplifying the brand’s reach.

We successfully developed a comprehensive social media strategy and delivered high-quality content that set the stage for The Yoghurt Shop’s renewed online presence. Our work helped increase visibility and engagement on their social media platforms, paving the way for future growth and brand loyalty.

The photoshoot was a great success, with the resulting images and videos perfectly capturing the brand's message and creating an engaging and effective social media campaign. This project highlights Fuel My Social's capability to breathe new life into established brands, using strategic content creation and social media management to drive engagement and visibility.