Joel Spear, founder and director of Fuel My Social.
Over a decade of social media, content production and paid advertising experience. Adelaide-based. Director of the team behind work for Adelaide Oval, Foodland, Adelaide Wine Festival, Bruce\u2019s Meat, Vili\u2019s Bakery, Cafe De Vili\u2019s and more.
A decade of social, brand and paid media.
Joel founded Fuel My Social in 2020 with a simple mission: help local Adelaide businesses punch above their weight on social media. Before Fuel My Social, he spent the better part of a decade running digital and social for some of the biggest brands in Australian retail and sport, including DFO shopping centres nationally, Champion AU&NZ, Sherrin and Spalding.
That background shapes how Fuel My Social approaches every engagement. Strategy comes first, content comes second, and every decision ties back to a business outcome rather than a vanity metric. It's why the agency's case studies lean heavier on revenue, reach, and audience growth than on follower counts.
Today Joel leads strategy, growth, and client direction across every Fuel My Social engagement. Day to day, he works with the team on creative direction, paid advertising strategy, and the long-term content systems that keep Adelaide brands showing up consistently on every feed that matters.
Based in Adelaide, South Australia. Specialises in social media strategy, content direction, paid advertising on Meta, and brand building for local businesses.
Experience and background.
- Founder & Director, Fuel My Social (2020 – present)
- Previously led digital for DFO shopping centres across Australia
- Social media lead on Champion AU&NZ, Sherrin and Spalding brand accounts
- 10+ years in social media, content production and paid advertising
- Based in Adelaide, South Australia
What Joel works on day to day.
- Social media strategy and content direction
- Paid advertising on Meta (Instagram, Facebook)
- Brand building and content systems for local businesses
- Ambassador and athlete partnership campaigns
- Growth-focused organic social media for Adelaide brands
Articles by Joel Spear.
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The DIY approach to social media is costing Adelaide business owners more than they realise. Here is why more local businesses are making the switch to professional management.
Read Article →Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia