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Inside Fuel My Social.

Platform updates, strategies, tools, and lessons we are sharing straight from inside the agency. If we are talking about it internally, we are putting it here.

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Instagram Just Gave Users Control of Their Explore Page Algorithm — Social Media article by Fuel My Social Adelaide
Social Media

Instagram Just Gave Users Control of Their Explore Page Algorithm

Instagram has expanded its "Your Algorithm" tool from Reels to Explore. Here is what it means for how Adelaide businesses get discovered.

Joel Spear4 min read
AFL Gather Round 2026: Our Week Shooting for Adelaide Oval — Content Creation article by Fuel My Social Adelaide
Content Creation

AFL Gather Round 2026: Our Week Shooting for Adelaide Oval

A behind-the-scenes look at our photography work for Adelaide Oval during AFL Gather Round 2026, rain and all.

Joel Spear4 min read
Instagram Now Lets You Edit Comments: Here's What It Means for Adelaide Brands — Social Media article by Fuel My Social Adelaide
Social Media

Instagram Now Lets You Edit Comments: Here's What It Means for Adelaide Brands

Instagram has finally added comment editing with a 15-minute window. We break down how this changes community management for Adelaide businesses and what your team needs to know.

Joel Spear5 min read
Does Sharing Posts to Instagram Stories Increase Reach? Instagram’s CEO Says No — Social Media article by Fuel My Social Adelaide
Social Media

Does Sharing Posts to Instagram Stories Increase Reach? Instagram’s CEO Says No

Instagram chief Adam Mosseri has confirmed that resharing feed posts to Stories won’t boost your reach. Here’s what actually works for Adelaide businesses in 2026.

Joel Spear5 min read
The Real Cost of Bad Social Media (And How to Fix It) — Business Growth article by Fuel My Social Adelaide
Business Growth

The Real Cost of Bad Social Media (And How to Fix It)

Bad social media is not just ineffective. It is actively costing your business money, reputation, and opportunity. Here is what poor social media really costs and how to turn it around.

Joel Spear7 min read
Social Media vs. Google Ads: Which Is Better for Adelaide SMBs? — Paid Ads article by Fuel My Social Adelaide
Paid Ads

Social Media vs. Google Ads: Which Is Better for Adelaide SMBs?

Social media and Google Ads serve different purposes. Here is an honest comparison to help Adelaide business owners decide where to invest their marketing budget.

Joel Spear8 min read
How Often Should You Post on Social Media? (Industry-by-Industry Guide) — Social Media article by Fuel My Social Adelaide
Social Media

How Often Should You Post on Social Media? (Industry-by-Industry Guide)

The answer to "How often should I post?" depends on your industry, your platforms, and your resources. Here is a practical guide with specific recommendations.

Joel Spear8 min read
Google Business Profile Optimisation for Adelaide Businesses — Local SEO article by Fuel My Social Adelaide
Local SEO

Google Business Profile Optimisation for Adelaide Businesses

Your Google Business Profile is often the first thing customers see. Here is a step-by-step guide to optimising every element for maximum visibility and conversions.

Joel Spear8 min read
Why Adelaide Businesses Are Ditching DIY Social Media in 2026 — Business Growth article by Fuel My Social Adelaide
Business Growth

Why Adelaide Businesses Are Ditching DIY Social Media in 2026

The DIY approach to social media is costing Adelaide business owners more than they realise. Here is why more local businesses are making the switch to professional management.

Joel Spear7 min read
The Social Media Metrics That Actually Matter (And the Ones That Don't) — Social Media article by Fuel My Social Adelaide
Social Media

The Social Media Metrics That Actually Matter (And the Ones That Don't)

Stop chasing vanity metrics. Here is a clear guide to the social media numbers that actually indicate business growth, and the ones you can safely ignore.

Joel Spear6 min read
How We Helped an Adelaide Butcher Shop Increase Weekend Sales by $30K — Business Growth article by Fuel My Social Adelaide
Business Growth

How We Helped an Adelaide Butcher Shop Increase Weekend Sales by $30K

A detailed case study of how a struggling Adelaide butcher shop used social media to transform their business, adding over $30,000 in weekend sales within six months.

Joel Spear7 min read
Instagram Reels for Restaurants: 10 Ideas That Fill Tables — Content Creation article by Fuel My Social Adelaide
Content Creation

Instagram Reels for Restaurants: 10 Ideas That Fill Tables

Instagram Reels are the best free marketing tool available to restaurants in 2026. Here are ten proven Reel ideas that drive real bookings, not just views.

Joel Spear7 min read
Social Media for Tradies: The Complete Adelaide Guide — Social Media article by Fuel My Social Adelaide
Social Media

Social Media for Tradies: The Complete Adelaide Guide

Most tradies think social media is a waste of time. The ones doing it right are booked out months in advance. Here is exactly how to make social media work for your trade business.

Joel Spear9 min read
How Much Does Social Media Management Cost in Adelaide? (2026 Guide) — Social Media article by Fuel My Social Adelaide
Social Media

How Much Does Social Media Management Cost in Adelaide? (2026 Guide)

A transparent breakdown of what social media management actually costs in Adelaide, from DIY to full-service agency. Know what you should be paying and what to expect at every price point.

Joel Spear8 min read
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