From the Team

Inside Fuel My Social.

Platform updates, strategies, tools, and lessons we are sharing straight from inside the agency. If we are talking about it internally, we are putting it here.

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Business Growth

Is Social Media Management Worth It for Tradies?

Social media rarely makes the phone ring on its own, but it decides whether a tradie wins the job when someone looks them up. An honest look at when social media management is worth paying for, and when it is not worth it yet.

Joel Spear5 October 20266 min read

Social Media

Instagram Captions: Why They Matter More Than You Think (2026 Guide)

Instagram has published its own guidance on writing captions — and it confirms they now do far more than sit under your photo. Here is how to write Instagram captions that hook readers, feed search, and spark conversation.

Joel Spear6 September 20266 min read

Social Media

How to Maximise Instagram Marketing in 2026: A Guide for Adelaide Businesses

Instagram reaches over 15 million Australians and Reels now make up half the time spent in the app. Here is how to maximise your Instagram marketing in 2026 — Trial Reels, AI trend discovery, creators and the metrics that matter.

Joel Spear10 August 20267 min read

Social Media

Snapchat Marketing Strategy: 4 Tips Adelaide Businesses Should Steal (2026)

Snapchat is closing in on a billion users and reaches 8 million Australians, yet most local businesses ignore it. Here are 4 practical tips to build a Snapchat marketing strategy in 2026.

Joel Spear4 August 20267 min read

Social Media

Instagram Just Gave Users Control of Their Explore Page Algorithm

Instagram has expanded its "Your Algorithm" tool from Reels to Explore. Here is what it means for how Adelaide businesses get discovered.

Joel Spear16 April 20264 min read

Content Creation

AFL Gather Round 2026: Our Week Shooting for Adelaide Oval

A behind-the-scenes look at our photography work for Adelaide Oval during AFL Gather Round 2026, rain and all.

Joel Spear12 April 20264 min read

Social Media

Instagram Now Lets You Edit Comments: Here's What It Means for Adelaide Brands

Instagram has finally added comment editing with a 15-minute window. We break down how this changes community management for Adelaide businesses and what your team needs to know.

Joel Spear10 April 20265 min read

Social Media

Does Sharing Posts to Instagram Stories Increase Reach? Instagram’s CEO Says No

Instagram chief Adam Mosseri has confirmed that resharing feed posts to Stories won’t boost your reach. Here’s what actually works for Adelaide businesses in 2026.

Joel Spear8 April 20265 min read

Business Growth

The Real Cost of Bad Social Media (And How to Fix It)

Bad social media is not just ineffective. It is actively costing your business money, reputation, and opportunity. Here is what poor social media really costs and how to turn it around.

Joel Spear6 February 20267 min read

Paid Ads

Social Media vs. Google Ads: Which Is Better for Adelaide SMBs?

Social media and Google Ads serve different purposes. Here is an honest comparison to help Adelaide business owners decide where to invest their marketing budget.

Joel Spear4 February 20268 min read

Social Media

How Often Should You Post on Social Media? (Industry-by-Industry Guide)

The answer to "How often should I post?" depends on your industry, your platforms, and your resources. Here is a practical guide with specific recommendations.

Joel Spear3 February 20268 min read

Local SEO

Google Business Profile Optimisation for Adelaide Businesses

Your Google Business Profile is often the first thing customers see. Here is a step-by-step guide to optimising every element for maximum visibility and conversions.

Joel Spear1 February 20268 min read

Business Growth

Why Adelaide Businesses Are Ditching DIY Social Media in 2026

The DIY approach to social media is costing Adelaide business owners more than they realise. Here is why more local businesses are making the switch to professional management.

Joel Spear28 January 20267 min read

Social Media

The Social Media Metrics That Actually Matter (And the Ones That Don't)

Stop chasing vanity metrics. Here is a clear guide to the social media numbers that actually indicate business growth, and the ones you can safely ignore.

Joel Spear24 January 20266 min read

Business Growth

How We Helped an Adelaide Butcher Shop Increase Weekend Sales by $30K

A detailed case study of how a struggling Adelaide butcher shop used social media to transform their business, adding over $30,000 in weekend sales within six months.

Joel Spear20 January 20267 min read

Content Creation

Instagram Reels for Restaurants: 10 Ideas That Fill Tables

Instagram Reels are the best free marketing tool available to restaurants in 2026. Here are ten proven Reel ideas that drive real bookings, not just views.

Joel Spear15 January 20267 min read

Social Media

Social Media for Tradies: The Complete Adelaide Guide

Most tradies think social media is a waste of time. The ones doing it right are booked out months in advance. Here is exactly how to make social media work for your trade business.

Joel Spear10 January 20269 min read

Social Media

How Much Does Social Media Management Cost in Adelaide? (2026 Guide)

A transparent breakdown of what social media management actually costs in Adelaide, from DIY to full-service agency. Know what you should be paying and what to expect at every price point.

Joel Spear6 January 20268 min read

Get In Touch

Let's talk about your brand.

Book your free social media audit.

Tell us about your business and we'll put together a personalised audit of your social media presence, completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.

hello@fuelmysocial.com.au
0451 245 589
Adelaide, South Australia

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