Glossary

Social Media Glossary.

Every social media and digital marketing term explained in plain English. No jargon, no fluff, just clear definitions.

A

Algorithm

An algorithm is a set of rules a social media platform uses to decide which content appears in a user's feed. Platforms like Instagram,...

Boosted Post

A boosted post is an existing social media post that you pay to show to a wider audience. It is the simplest form of paid advertising on...

Call to Action (CTA)

A call to action is a prompt that tells your audience exactly what to do next. It can be a button, a line of text, or a spoken instruction...

Content Calendar

A content calendar is a planned schedule that maps out what content you will publish, when you will publish it, and on which platforms. It...

CRM (Customer Relationship Management)

A CRM is a system that helps you track and manage every interaction with your leads and customers. It stores contact details, tracks where...

Engagement Rate

Engagement rate is the percentage of people who interact with your content compared to the number who see it. Interactions include likes,...

Hashtag Strategy

A hashtag strategy is a deliberate plan for using hashtags to help your content get discovered by new audiences. Rather than throwing random...

Impressions

Impressions measure the total number of times your content is displayed on screen, regardless of whether the same person sees it multiple...

Lead Generation

Lead generation is the process of attracting potential customers and capturing their contact details so you can follow up and convert them...

Meta Ads

Meta Ads is the advertising platform that powers paid campaigns on Facebook and Instagram (both owned by Meta). It allows businesses to...

Organic Reach

Organic reach is the number of unique people who see your content without any paid promotion. It is the audience you reach through the...

Reach

Reach is the total number of unique people who see your content. Unlike impressions, which count every time content appears on a screen,...

Reels

Reels are short-form vertical videos on Instagram, typically between 15 and 90 seconds long. They are designed for quick, entertaining, or...

ROI (Return on Investment)

ROI measures the profit or value you receive relative to the amount you spend. In digital marketing, ROI is calculated by comparing the...

SEO (Search Engine Optimisation)

SEO is the practice of optimising your website and online content so it ranks higher in search engine results, primarily Google. It involves...

Social Media Management

Social media management is the process of planning, creating, scheduling, publishing, and monitoring content across social media platforms...

Stories

Stories are short-form, temporary content that disappears after 24 hours on platforms like Instagram and Facebook. They appear at the top of...

UGC (User-Generated Content)

User-generated content is any content, photos, videos, reviews, testimonials, created by your customers rather than your brand. It includes...

Vanity Metrics

Vanity metrics are numbers that look impressive on the surface but do not directly contribute to business outcomes. Follower counts, likes,...

Viral

Content goes viral when it spreads rapidly and widely through shares, reposts, and algorithmic promotion, reaching far beyond the original...

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