Stories
Definition
Stories are short-form, temporary content that disappears after 24 hours on platforms like Instagram and Facebook. They appear at the top of the app in a horizontal scroll and can include photos, videos, text overlays, polls, questions, links, and stickers. Stories are designed for casual, in-the-moment content that keeps your audience engaged between main feed posts.
Why It Matters
Stories keep your brand top of mind with your existing audience. Because they sit at the top of the app and disappear after 24 hours, they create a sense of urgency and encourage daily check-ins. They are also a powerful engagement tool, polls, questions, and quizzes drive direct interaction that feeds the algorithm and strengthens your relationship with followers.
Example
A clothing boutique uses Stories to share a "new arrivals" sneak peek every Tuesday morning with a poll asking followers to vote on their favourite piece. The poll generates 200+ votes, and the boutique receives a wave of DMs asking to reserve items before they sell out.
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