Building Shed King into one of SA’s most recognisable brands.
Ongoing social media management, cinematic content production and ambassador partnerships driving growth and top-of-mind awareness for one of South Australia’s favourite shed builders.
Ongoing
Social management
Ambassador
Partnerships
Cinematic
Video production
A great local builder that deserved national-level content.
Shed King is a household name in South Australia for a reason — quality builds, genuine people and a brand with real personality. The brief was to build a content system worthy of that reputation: always-on social, hero video, and ambassador-led campaigns that put Shed King in front of every backyard, shed-shopper and tradie in SA.
Social, video, and ambassadors — working as one system.
Always-On Social Management
Full social media management across Instagram and Facebook — content planning, community management and weekly posting cadence that keeps Shed King top-of-mind year-round.
Cinematic Content Production
Hero video, photography and Reels captured across builds, product launches and brand moments — the kind of content that makes a shed feel iconic.
Ambassador Partnerships
High-profile ambassador campaigns — including Olympian Kyle Chalmers — produced end-to-end from concept to final edit, designed to land hard on social and extend Shed King’s reach well beyond its existing audience.
How it came together.
The brief
Shed King is a household name in South Australia for a reason. Quality builds, genuine people and a brand with real personality. But like a lot of loved-local businesses, the social presence wasn’t matching the reputation on the ground. Shed King came to Fuel My Social wanting a content system worthy of what the business had already built: always-on social, hero video production, and ambassador-led campaigns that could put Shed King in front of every backyard owner, shed shopper and tradie in South Australia. The brief wasn’t just about posting more. It was about building a brand presence that felt bigger than a regional builder. The kind of content you’d expect from a national brand, delivered at a cadence that kept Shed King top of mind whether a customer was in the market for a shed or not.
The strategy and execution
The Fuel My Social engagement runs three tracks in parallel. Always-on social media management across Instagram and Facebook, cinematic content production around every build and product launch, and ambassador partnerships designed to extend Shed King’s reach well beyond its existing audience. On the ambassador front, we produced a series of films built around the idea that every shed has a purpose. Highlight partners included Olympian Kyle Chalmers, the Fair Dinkum Builds team around a classic Ford F100 build, and ambassadors from Highland Valley representing everyday farm life. Each film was produced as a hero cut for social, with supporting Reels and photography assets for ongoing use. Alongside the ambassador work, Fuel My Social runs the full weekly social cadence for Shed King. Content planning, photography and video production from the Shed King team and build sites, copywriting, scheduling, and community management. Every shoot produces assets that fuel weeks of posts across Instagram, Facebook, the website and partner-facing collateral.
A local builder with a national-feeling brand presence.
The combination of always-on social, cinematic video and ambassador-led campaigns has built Shed King a social presence that punches well above its weight — the kind of content that keeps the brand in conversation whether you’re in the market for a shed or not.
Every shoot we run becomes a long-tail asset — hero films are cut down into Reels, paid ads, website modules and dealer-facing content, extending the value of every production across months of marketing.
Every shed has a purpose.
Kyle Chalmers & Shed King
Built for the F100
Built for Highland Valley
Stills from the shoot.
Let's talk about your brand.
Book your free social media audit.
Tell us about your business and we'll put together a personalised audit of your social media presence — completely free. No pitch, no pressure. Just honest insight into what's working and what could be better.
- hello@fuelmysocial.com.au
- 0451 245 589
- Adelaide, South Australia