Cinematic builds, cinematic content.
An ongoing content partnership with Timberwolf Design that has generated over 2 million organic Reel views — including a 671K-view showroom launch film — alongside the build, workshop and ambassador content that fuels their social, website and sales decks.
671K
Views on showroom launch film
2M+
Organic Reel views across the partnership
Ongoing
Content engagement
Cinematic
Video & photography
Incredible craftsmanship, deserving incredible content.
Timberwolf Design produces some of the most refined custom work in Australia — kitchen joinery, bespoke furniture and architectural fitouts that deserve to be seen. The challenge wasn’t quality, it was content. Timberwolf had the craftsmanship and the reputation, but the visual storytelling around the work wasn’t matching the standard of the work itself. The standout brief inside the engagement was the launch of the renovated Timberwolf showroom: a brand moment that needed a hero film to match it, plus an ongoing content system the brand could lean on long after the launch.
A hero launch film + an ongoing content engine.
Showroom Launch Hero Film
When Timberwolf launched their renovated showroom, we produced the hero film. A cinematic launch video built to introduce the new space to the market, land hard on social and become the centrepiece of the launch campaign. The final cut amassed 671,000+ views on social, organically, and continues to work for the brand long after launch night.
On-Site Build & Workshop Content
Embedded video and photography across active builds and workshop days, capturing the materials, the joinery, the prototypes and the team behind every project. Each shoot delivers a finished library of assets that can be used across social, the website and sales decks for months after the day wraps.
Ambassador & Brand Collaborations
Cinematic content production for high-profile brand collaborations, including a post-Block ambassador piece with Robbie that extended the Timberwolf brand into a broader Australian audience and reinforced its positioning at the top of the custom-build category.
How it came together.
The brief
Timberwolf Design produces some of the most refined custom work in Australia. Kitchen joinery, bespoke furniture and architectural fitouts that deserve to be seen. The challenge wasn’t quality, it was content. Timberwolf had the craftsmanship and the reputation, but the visual storytelling around the work wasn’t matching the standard of the work itself. Photography was inconsistent, video was limited, and the brand didn’t have a content library it could draw on for social, the website, partner decks or proposals. The standout brief inside the engagement was the launch of the renovated Timberwolf Design showroom. The space had been built out as the new home of the brand, and Timberwolf needed a hero film that could land hard on social, introduce the showroom to the market and become the centrepiece of the launch campaign. Beyond the showroom moment, the brief was an ongoing one: a long-term content partnership treating the business the way its work deserves.
The strategy and execution
The Timberwolf engagement runs as an ongoing content partnership across two parallel tracks. Cinematic hero productions for major brand moments, and steady on-site build and workshop content that keeps the feed alive between the bigger productions. The standout production was the Timberwolf Design showroom launch film. We approached it as a hero film engagement — concept, scripting, shoot day, post-production and final edit, all delivered to a cinematic standard. The film was built to feel like a brand moment, not an event recap, and to give the social campaign something that could be cut down into Reels, paid ads and supporting content for weeks after launch night. The build and workshop content runs alongside it. We embed with the Timberwolf crew during active jobs and workshop days to capture the materials, the joinery, the prototypes and the team at work. Every shoot day delivers a finished library of cinematic photography and video that can be deployed across social, the website, partner decks and sales proposals, with enough variety from a single production to fuel weeks of content. We’ve also produced ambassador and brand collaboration content, including a post-Block collaboration with Robbie, designed to extend the Timberwolf brand into a broader Australian audience and reinforce its positioning at the top of the custom-build category.
671K views on the showroom launch — and 2 million organic Reel views across the partnership.
The Timberwolf Design showroom launch film amassed 671,000+ organic views on social media, with no paid distribution from Fuel My Social behind it. As a hero asset it became the centrepiece of the launch campaign, and continues to work for the brand long after delivery.
Across the wider content partnership, Fuel My Social has produced cinematic video and photography that has driven more than 2 million organic Reel views for Timberwolf on Instagram. Every shoot becomes a long-tail asset — fuelling Reels, sales pitches, partner decks and web hero modules for months after delivery, all without a cent of paid distribution from our side.
Selected films.
Showroom Launch
Robbie x Timberwolf
Timberwolf Workshop
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